2022 Top women in media & ad tech

Posted by AdExchanger | May 11, 2022

A big congratulations to two of our powerful, trailblazing, generous women at JD for their nominations as AdMonsters and AdExchanger Top Women in Media and Ad Tech. Heather Petty and…


Twitter Launches New Content Partnerships as Musk Takeover Lingers Over NewFront

Posted by Adweek | May 4, 2022

Twitter is in a unique position to snag more #market share and #advertisers are taking notice. Our very own, Jared Smith, spoke with Adweek on yesterday's Newfront and how Twitter's…


The new wave of influencers-as-creative-directors is more than just a PR stunt

Posted by Glossy | May 2, 2022

Influencer marketing is such a hot topic right now - our svp of client strategy and consulting Tierney Wilson tells Danny Parisi with Glossy, "In a time when consumers value…


Measures of Success: Inside Cariuma’s Collaboration With January Digital

Posted by Women's Wear Daily (WWD) | April 26, 2022

Our incredible client, Felipe de Araujo, with Cariuma and Vic Drabicky talk with WWD on the partnership, accountability, and measured risk It takes to make the agency relationship…


Madison Avenue Loves the Idea of a Netflix With Ads

Posted by Wall Street Journal | April 20, 2022

There could be opportunity on the horizon for advertisers with the news from Netflix around a potential lower priced, ad-supported version. Megan Graham from The Wall Street Journal…


Part IV: Authentic Brand Identity Will Take You Further

Posted by Total Retail | April 6, 2022

Our fourth and final article from our series in Total Retail by our SVP, Client Strategy + Consulting, Tierney Wilson, is focused on authentic brand identity and how it will take you…


Facing production constraints, Hershey turns to SKU rationalization

Posted by Supply Chain Dive | April 1, 2022

Limiting SKUs was a strategy frequently used by food and beverage makers early in the pandemic, and while it has decreased over time, it is still a common method to help drive…


Part III: Great Expectations: Reaching Your Customers With What They Really Want

Posted by Total Retail | March 30, 2022

Reaching Your Customers With What They Really Want is the third of our series in Total Retail, Tierney Wilson, SVP Client Strategy and Consulting, covers how to survive in a…


Part II: Leverage Livestreaming and the Art of Personalization Programs

Posted by Total Retail | March 23, 2022

The second of four articles in Total Retail from our SVP of Client Strategy and Consulting, Tierney Wilson, deep dives into livestreaming and using personalization to really stand out…


The year of media mix diversification is here

Posted by Marketing Dive | March 21, 2022

The year of media mix diversification is here. Tierney Wilson, our SVP - Client Strategy + Consulting, tells Marketing Dive: Digital & Online Marketing News and Tips it's time to look…