“The critical action that companies are hyper-focused on now more than ever is prioritizing owned data collection. Through NFT communities and metaverse experiences, marketers…
Why virtual catwalks and NFTs are all the rage as NYFW returns in person
Posted by | September 14, 2022
The Drum Awards for Agency Business 2022: nominations announced
Posted by | September 2, 2022
As a company that holds culture close to our hearts, we are excited to announce that we are finalists for Best Health and Wellbeing Initiative. Looking forward to the final…
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
Posted by | August 9, 2022
The ripple effects of the on-going economic uncertainty continue to wobble the ad industry. The advertising slow down isn’t just hitting the digital ad duopoly of Google and Facebook…
The Rising Marketer’s Guide to the January Digital Accelerated Program
Posted by | August 5, 2022
Thrilled to share Adweek's Agency Spy article about our January Digital Accelerated Program. Many thanks to our very own Keren Kozar, SHRM-CP and Haley J. Ledford for sharing their…
David’s Bridal Takes to TikTok for Interactive Advertising
Posted by | July 27, 2022
TikTok is elevating shoppable content to new heights, helping brands to better resonate with consumers and provide an easy way to access products. The latest brand to use this…
David’s Bridal Marries Content and Commerce on TikTok
Posted by | July 26, 2022
In conjunction with January Digital and Kerv Interactive, David's Bridal has been widely successful in their launch of shoppable commerce on TikTok.
David’s Bridal launches shoppable TikTok campaign
Posted by | July 26, 2022
Reaching and inspiring customers where they are has never been more vital. With a click-through rate exceeding 2x the average benchmark and a reach of more than 16MM, in partnership…
Three Things Marketers Should Know About Ad Spending Trends
Posted by | July 8, 2022
Wondering what you should know about ad spending trends? Our SVP/GM of Client Strategy + Services, Nick Drabicky, shared with The Wall Street Journal's Megan Graham.
Educational resources and meaningful connections: how Asos is attracting Gen Z
Posted by | June 9, 2022
What a great write up that FashionUnited did on the panel, Adapting Brands and Messaging for Gen Z, that our President, Sarah Engel, moderated during Shoptalk Europe with a direct…
How to Sell Clothes During a Supply Chain Crisis
Posted by | June 6, 2022
As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive, without going straight to discounting. Our…