Is it even an industry conference if we don’t talk about AI? AI was front and center recently at Shoptalk, with attendees affirming - and debating - its impact on the retail industry.…
Execs from Macy’s, ThredUp, Google, DoorDash and More Cut Through the AI Hype
Posted by | April 12, 2024
Inside Mad Rabbit’s ambassador marketing strategy
Posted by | April 5, 2024
Nobody knows Gen Z and Gen Alpha like… Gen Z and Gen Alpha. Our President Sarah Engel connected with Modern Retail’s Julia Waldow about how brand ambassador programs can be leveraged…
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
Posted by | April 5, 2024
When you team up with one of America’s most iconic brands to deliver something truly extraordinary, you can't help but shout it from the rooftops! We are proud to share that we have…
How Gummy Clusters became Nerds’ hero product
Posted by | April 5, 2024
What do you call a product that helps boost sales from $50M to $500M after less than 3 years on the market? A hero! Nerds Gummy Clusters have taken Gen Z and Gen Alpha by storm, with…
After four years, Vivaia is rolling out its first brand campaign
Posted by | March 29, 2024
Comfort + sustainability + female founders = the perfect formula for a brand storytelling campaign. After four years,VIVAIAa sustainable women’s footwear and accessory company, is…
Temu and Shein Are the ‘Jaws’ of Digital Advertising
Posted by | March 22, 2024
"Fashion brands advertising on Facebook, Instagram and Google are swimming in shark-infested waters, and Temu and Shein are the sharks." The Business of Fashion's Marc Bain analyzed…
The US TikTok Ban Clears Its First Hurdle. What’s Next?
Posted by | March 15, 2024
House votes to ban TikTok in the US, leaving advertisers on edge. While Senate review is pending, brands are prepping for the worst. Our founder & CEO Vic Drabicky shared his…
Mediapost Planning & Buying Awards - 2023 finalists
Posted by | March 11, 2024
It’s official: Creativity is the #1 key to breaking through the noise and connecting with customers. What’s #2? Excellent execution! We are proud to announce that we have been…
Building Success, Overcoming Challenges, and harnessing ai for growth
Posted by | February 29, 2024
“Agencies at their worst are outsourced HR.” On the Marketing Agency Leadership podcast with Kevin Hourigan, our Founder & CEO Vic Drabicky shared this insight along with a glimpse…
SAKARA APPOINTS JANUARY DIGITAL AS AGENCY OF RECORD, JANUARY CONSULTING TO SUPPORT MARKETING STRATEGY
Posted by | February 21, 2024
The Combined Marketing Leadership Company is Tasked with Advancing Marketing and Media