The US TikTok Ban Clears Its First Hurdle. What’s Next?

Posted by Business of Fashion | March 15, 2024

House votes to ban TikTok in the US, leaving advertisers on edge. While Senate review is pending, brands are prepping for the worst. Our founder & CEO Vic Drabicky shared his…


Mediapost Planning & Buying Awards - 2023 finalists

Posted by MediaPost | March 11, 2024

It’s official: Creativity is the #1 key to breaking through the noise and connecting with customers. What’s #2? Excellent execution! We are proud to announce that we have been…


Building Success, Overcoming Challenges, and harnessing ai for growth

Posted by Marketing Agency Leadership Podcast | February 29, 2024

“Agencies at their worst are outsourced HR.” On the Marketing Agency Leadership podcast with Kevin Hourigan, our Founder & CEO Vic Drabicky shared this insight along with a glimpse…


SAKARA APPOINTS JANUARY DIGITAL AS AGENCY OF RECORD, JANUARY CONSULTING TO SUPPORT MARKETING STRATEGY

Posted by PR Newswire | February 21, 2024

The Combined Marketing Leadership Company is Tasked with Advancing Marketing and Media


How to get more budget out of your agency boss to invest in staff

Posted by The Drum | February 6, 2024

⭐Directly aligning investments to agreed company goals is essential.⭐ Not vaguely aligned. Not if-you-squint-and-look-at-it-just-right. Our President Sarah Engel connected with The…


The Significance of Mentorship at Every Career Stage

Posted by Great Minds: People and Culture Podcast | January 23, 2024

“If you cannot practice self advocacy, it is going to be incredibly difficult for you to advocate for others.” Our President, Sarah Engel, gave this advice and much more when she sat…


ATTRACTING GEN Z - 5 SUSTAINABLE WAYS TO ENGAGE THE GENERATION

Posted by AdAge | January 10, 2024

Who knows better how to attract Gen Z shoppers than a Gen Z marketing pro? In her article for Ad Age, our very own Marketing Manager and proud Gen Z spokesperson, Danielle Kurtz,…


Will 2024 Mark the End of the ‘Digital Agency’?

Posted by Wall Street Journal | December 27, 2023

“Digital agencies will disappear from the industry landscape.” That is one of Forrester’s bold predictions for 2024 and, honestly, we firmly agree! As our founder Vic Drabicky shared…


Four ways prestige brands can thrive in today’s market

Posted by Luxury Daily | December 11, 2023

As we wrap up 2023 and head into 2024, it is clear that consumers are discount-driven and seek products that either offer utility or are meaningful to their loved ones. With this shift…


Future of Agencies,Talent, Scaling Culture

Posted by The Lost Party Cookie Podcast | December 6, 2023

To know Vic Drabicky, our founder and CEO, is to love that he is outspoken… especially in the world of digital advertising. To know Sandeep Ramesh is to know he is extremely…