As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive, without going straight to discounting. Our president Sarah Engel tells Alexandra Mondalek with The Business of Fashion to focus on the positives and what excites customers, driving business to inventory adjacencies or complementary products.  

You can read the full article here.

Recent News

Twitch, iHeartMedia and Priceline are among the 2023 Digiday Award winners
Hundreds of entries. Six finalists. One E-Commerce Strategy of the Year. We’re bursting with excitement and pride that we have been awarded the Best E-Commerce Strategy of the Year by Digiday…
The Pulse & Passion Behind January Digital
Doing more with less. This is imperative for retailers and advertisers in 2024. Despite the many headwinds, these challenges have bred innovation and creative solutions. Our President, Sarah…
As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites
“Don’t just take it at face value.” It is true about many elements of digital marketing - from reporting metrics to media partners. It is especially true when it comes to securing diverse ad…