Why Retailers Are Bracing for a Bleak Holiday Season

Posted by Business of Fashion | December 6, 2023

Brands that try to be everything to everyone become nothing to the customers who truly matter. As we’ve seen from Cyber Week performance, customers are actively seeking value. Brands…

Case Study | The Essential Brand Marketing Guide

Posted by Business of Fashion | September 20, 2023

The current buzzword among marketers is omnipresence. Your customers are everywhere. Why isn’t your brand?

How Marketers Are Spending Their Budgets in 2023

Posted by Business of Fashion | January 9, 2023

All brands and retailers should be working towards diversifying their marketing channel mix. Our founder + CEO, Vic Drabicky, told Diana Pearl with The Business of Fashion, “Most…

How to Sell Clothes During a Supply Chain Crisis

Posted by Business of Fashion | June 6, 2022

As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive, without going straight to discounting. Our…