"Fashion brands advertising on Facebook, Instagram and Google are swimming in shark-infested waters, and Temu and Shein are the sharks." The Business of Fashion's Marc Bain analyzed…
Author: Business of Fashion
January Digital
The US TikTok Ban Clears Its First Hurdle. What’s Next?
House votes to ban TikTok in the US, leaving advertisers on edge. While Senate review is pending, brands are prepping for the worst. Our founder & CEO Vic Drabicky shared his…
Why Retailers Are Bracing for a Bleak Holiday Season
Brands that try to be everything to everyone become nothing to the customers who truly matter. As we’ve seen from Cyber Week performance, customers are actively seeking value. Brands…
Case Study | The Essential Brand Marketing Guide
The current buzzword among marketers is omnipresence. Your customers are everywhere. Why isn’t your brand?
How Marketers Are Spending Their Budgets in 2023
All brands and retailers should be working towards diversifying their marketing channel mix. Our founder + CEO, Vic Drabicky, told Diana Pearl with The Business of Fashion, “Most…
How to Sell Clothes During a Supply Chain Crisis
As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive, without going straight to discounting. Our…