Every year, millions of Americans tune in to the Super Bowl. Most watch the programming for the game, while others are interested in witnessing the competition among brands vying to…
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Super Bowl 2024 Ads Recap: Hits, Misses and Everything in Between
Everything you need to know from Expedia's unpack '24 trends in travel report
If we learned anything from cyber week performance or 2024 predictions, it is that more and more consumers are shifting their spending from shopping to experiences. Mastercard’s 2023…
How Brands Can Leverage Meta's New Offerings to Meet Customers Where they Are
Consumers expect to be served where, when and how it matters most to them. Brands have been struggling to keep up with this constant demand and are working towards diversifying their…
How Retailers & Advertisers Can Maximize Amazon’s Q4 Shopping Events
Prime Day, Black Friday and Cyber Monday - Oh My! Amazon’s seasonal events span Q4 with multiple opportunities to capture elevated traffic and high purchase intent on the platform. As…
Unified Commerce and AI... oh my! Groceryshop 2023
Unified Commerce is the New Omnichannel
How Retailers Can Leverage Back-to-School Shopping Trends To Inform Q4 Strategy
School is in session and back-to-school shopping has come to an end. The results are coming in, and the 2023 back-to-school shopping season has shown strong initial performance.…
You can’t afford not to test - The 20% Rule
Testing is often thought of as a luxury that only businesses in growth mode can afford to invest in. As the markets shift and customer loyalty wanes, brands are realizing that testing…
TikTok Holiday Strategy: What Advertisers Need to Know to Succeed in Q4 2023
‘Tis the season of Q4 planning. While most major advertising platforms have started providing tools for holiday planning, we’ve been working with TikTok closely to provide best…
How Brands Can Leverage “RushTok” for Back-to-School Gains
Back-to-school shopping is starting earlier than ever this year, and it’s not just about being prepared for that first day of class. There is an annual clothing, jewelry and beauty…
Threads vs Twitter: From Imitation to Monetization
Last week, Meta launched Threads, the newest product within their suite of social media platforms, across more than 100 countries. The anticipated Twitter-competitor received 30…