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While at GML, Google announced a number of smaller improvements to Google Ads. Here are what we are most excited about: 

Given the rapid ascent of AI across digital marketing this year, Google faced high expectations heading into its annual Google Marketing Live Conference. The search giant answered with…

Shoptalk Europe brought 3,000 decision makers together across three days in Barcelona.  Our president, Sarah Engel, who also serves as a board member emeritus and strategic advisory…

We attended the CEW hosted event with Creighton Kiper, Walmart’s VP of Beauty, as the keynote, and wanted to share a our key findings that may be useful for our friends at beauty…

After 5 days in Vegas, 80 sessions and countless conversations with retail leaders, analysts and reporters, here are the hottest topics and most important takeaways from Shoptalk 2023.

Our consulting team attended NRF’s State of Retail (and the Consumer) 2023, and wanted to share key takeaways on the event. Overall, retail sales are growing steadily – and have even…

We are halfway through Shoptalk, and there's been so much great content! 

In recent years, the online beauty industry has experienced significant growth, driven by evolving consumer preferences and innovative marketing techniques. The newest trends in…

Google's PMax, or Performance Max, has significantly changed the paid search marketing landscape since its introduction. PMax has had the following impacts on paid search marketing:

... Help them find your products with what they are looking for. Despite midyear predictions of a slower holiday shopping season all signs are pointing otherwise.  From the US Census…