In conjunction with January Digital and Kerv Interactive, David's Bridal has been widely successful in their launch of shoppable commerce on TikTok.

"We are always exploring innovative solutions that not only make our customers’ shopping experience with us a positive one, but also meet them where they are shopping,” said Kelly Cook, Chief Marketing and IT Officer at David’s Bridal in a statement. “We know our customers are on TikTok and they love it. Our Dream Makers (our amazing employees) also have a passion for TikTok. It’s a natural place for us to expand if customers and employees enjoy the content.”

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