TikTok is elevating shoppable content to new heights, helping brands to better resonate with consumers and provide an easy way to access products. The latest brand to use this advertising avenue is David’s Bridal, who is using commerce-driven content to streamline the shopping experience. 

Collaborating with digital consultancy and agency, January Digital, and KERV Interactive, the brand’s digital agency partner, David’s Bridal has automated and optimized its shoppable content strategy with performance thus far exceeding the 2x average benchmark for click-through rates, reaching more than 16MM. 

You can read the full article here.

Recent News

Temu and Shein Are the ‘Jaws’ of Digital Advertising
"Fashion brands advertising on Facebook, Instagram and Google are swimming in shark-infested waters, and Temu and Shein are the sharks." The Business of Fashion's Marc Bain analyzed the impact…
The US TikTok Ban Clears Its First Hurdle. What’s Next?
House votes to ban TikTok in the US, leaving advertisers on edge. While Senate review is pending, brands are prepping for the worst. Our founder & CEO Vic Drabicky shared his perspectives on…
Mediapost Planning & Buying Awards - 2023 finalists
It’s official: Creativity is the #1 key to breaking through the noise and connecting with customers. What’s #2? Excellent execution! We are proud to announce that we have been selected,…