Reaching and inspiring customers where they are has never been more vital. With a click-through rate exceeding 2x the average benchmark and a reach of more than 16MM, in partnership…
Three Things Marketers Should Know About Ad Spending Trends
Posted by | July 8, 2022
Wondering what you should know about ad spending trends? Our SVP/GM of Client Strategy + Services, Nick Drabicky, shared with The Wall Street Journal's Megan Graham.
Educational resources and meaningful connections: how Asos is attracting Gen Z
Posted by | June 9, 2022
What a great write up that FashionUnited did on the panel, Adapting Brands and Messaging for Gen Z, that our President, Sarah Engel, moderated during Shoptalk Europe with a direct…
How to Sell Clothes During a Supply Chain Crisis
Posted by | June 6, 2022
As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive, without going straight to discounting. Our…
2022 Top women in media & ad tech
Posted by | May 11, 2022
A big congratulations to two of our powerful, trailblazing, generous women at JD for their nominations as AdMonsters and AdExchanger Top Women in Media and Ad Tech. Heather Petty and…
Twitter Launches New Content Partnerships as Musk Takeover Lingers Over NewFront
Posted by | May 4, 2022
Twitter is in a unique position to snag more #market share and #advertisers are taking notice. Our very own, Jared Smith, spoke with Adweek on yesterday's Newfront and how Twitter's…
The new wave of influencers-as-creative-directors is more than just a PR stunt
Posted by | May 2, 2022
Influencer marketing is such a hot topic right now - our svp of client strategy and consulting Tierney Wilson tells Danny Parisi with Glossy, "In a time when consumers value…
Measures of Success: Inside Cariuma’s Collaboration With January Digital
Posted by | April 26, 2022
Our incredible client, Felipe de Araujo, with Cariuma and Vic Drabicky talk with WWD on the partnership, accountability, and measured risk It takes to make the agency relationship…
Madison Avenue Loves the Idea of a Netflix With Ads
Posted by | April 20, 2022
There could be opportunity on the horizon for advertisers with the news from Netflix around a potential lower priced, ad-supported version. Megan Graham from The Wall Street Journal…
Part IV: Authentic Brand Identity Will Take You Further
Posted by | April 6, 2022
Our fourth and final article from our series in Total Retail by our SVP, Client Strategy + Consulting, Tierney Wilson, is focused on authentic brand identity and how it will take you…