“The critical action that companies are hyper-focused on now more than ever is prioritizing owned data collection. Through NFT communities and metaverse experiences, marketers immediately gain access to additional customer data while driving further engagement and loyalty with current and new customers." – Sarah Engel, President, January Digital

Last week, we loved being immersed in fashion innovation and connecting with the industry’s most forward thinking leaders at #NYFW alongside the Afterpay team! Our President, Sarah Engel, co-hosted a gathering of fashion’s most influential women with Head of Sales, North America for Afterpay+CashApp Money Generator Alex Fisher after NYFW/The Talks "Navigating the New Phygital Age of Fashion and Art" panel discussion.

Thank you Ilyse Liffreing from The Trade Desk for joining us and for seeking our input for this article. Make sure to read the insights of VP of Marketing of Afterpay Natalie McGrath and Michelle Reeves co-founder and CEO at fashion NFT marketplace MAVION also mentioned in the coverage.

You can read the full article here.
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