Hundreds of entries. Six finalists. One E-Commerce Strategy of the Year. We’re bursting with excitement and pride that we have been awarded the Best E-Commerce Strategy of the Year by…
Twitch, iHeartMedia and Priceline are among the 2023 Digiday Award winners
Posted by | September 26, 2023
2023 Digiday awards finalists
Posted by | September 12, 2023
What do the Dutton family and Augmented Reality have in common? These were just two ways we partnered with our innovative clients at Carhartt to drive e-commerce transformation and…
What TikTok’s e-commerce launch could mean for marketers and content creators
Posted by | August 18, 2023
#TikTokMadeMeBuyIt This hashtag has millions of views on TikTok, and with the launch of TikTok Shop, its impact will continue to grow. TikTok’s new e-commerce platform is live, and…
Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots
Posted by | July 18, 2023
Both the Writers Guild and SAG are on strike. Production is delayed for our favorite shows. But are we affected beyond missing out on seeing our favorite celebrities walking the red…
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Posted by | July 14, 2023
If it isn’t Barbie branded, did it even happen this summer? Our president, Sarah Engel, connected with marketing reporter and entertainment pro Julian Cannon of Digiday to share her…
Vying for new shoppers, Bloomingdale’s joins Barbiecore boom
Posted by | July 11, 2023
The marketing intensity that surrounded Barbie The Movie has been untraditional as there have been countless brand and influencer partnerships with Mattel to promote the film. Our…
Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy
Posted by | July 11, 2023
It's hard to shout from the mountaintops when you're digging out of a hole. Where are our CMOs at? And how much does this Digiday article by Kristina Monllos resonate? Kristina spoke…
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
Posted by | August 9, 2022
The ripple effects of the on-going economic uncertainty continue to wobble the ad industry. The advertising slow down isn’t just hitting the digital ad duopoly of Google and Facebook…