The marketing intensity that surrounded Barbie The Movie has been untraditional as there have been countless brand and influencer partnerships with Mattel to promote the film. Our…
Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy
Posted by | July 11, 2023
It's hard to shout from the mountaintops when you're digging out of a hole. Where are our CMOs at? And how much does this Digiday article by Kristina Monllos resonate? Kristina spoke…
Does your agency have an AI usage policy yet? Here’s what you need to know
Posted by | June 6, 2023
Does your agency have an AI usage policy yet? We do! Our Founder + CEO, Vic Drabicky, shares with The Drum's Sam Bradley how January Digital approaches AI as an agency with our…
Consumers want more of their data private – how should agencies and brands respond?
Posted by | May 10, 2023
“Our agency is adopting to modern, post-privacy marketing faster than our competitors and it’s showing. Solving a total business challenge – where the combination of the product, the…
Tuesday Stir
Posted by | May 9, 2023
A nod to our efforts around Mental Health Awareness month in May, Adweek's AgencySpy mentions our efforts. "January Digital has a handful of wellness and volunteer programs for Mental…
Thrive Causemetics launches skin-care brand Bigger Than Beauty
Posted by | April 24, 2023
Tierney Wilson, head of strategy and consulting at January Digital, called the launch rollout “unique,” compared to other beauty product launches. That’s particularly due to Thrive’s…
Wednesday stir
Posted by | April 19, 2023
Work apparel brand Carhartt looks to better connect with millennial and Gen Z trade workers, so it enlisted January Digital and Snapchat for Business to utilize Snap’s AR lenses.…
Change, Agility and the Power of Connection
Posted by | March 6, 2023
On International Women's Day and every day, we champion, advocate for and invest in the remarkable women leading this industry. The team at WWD featured women leading the fashion,…
Beyond the red carpet: How beauty brands are leveraging the entertainment industry
Posted by | February 23, 2023
From Fenty Beauty at the Super Bowl to Pat McGrath Labs and Birdgerton, this is a deeply insightful article on how beauty brands are leveraging entertainment in new ways. Top beauty…
In the post-Balenciaga controversy era, can clothing speak for itself?
Posted by | February 15, 2023
“When fashion brands fall into a business model where a limited number of SKUs generate the majority of their revenue, they end up relying on spectacle to maintain their position in…