There could be opportunity on the horizon for advertisers with the news from Netflix around a potential lower priced, ad-supported version. Megan Graham from The Wall Street Journal spoke to our svp+gm of client #strategy and services, Nick Drabicky, among other industry execs around the unique targeting and mass scale that this could offer. 

You can read the full article here

Recent News

How to get more budget out of your agency boss to invest in staff
⭐Directly aligning investments to agreed company goals is essential.⭐ Not vaguely aligned. Not if-you-squint-and-look-at-it-just-right. Our President Sarah Engel connected with The Drum’s Sam…
The Significance of Mentorship at Every Career Stage
“If you cannot practice self advocacy, it is going to be incredibly difficult for you to advocate for others.” Our President, Sarah Engel, gave this advice and much more when she sat down with…
ATTRACTING GEN Z - 5 SUSTAINABLE WAYS TO ENGAGE THE GENERATION
Who knows better how to attract Gen Z shoppers than a Gen Z marketing pro? In her article for Ad Age, our very own Marketing Manager and proud Gen Z spokesperson, Danielle Kurtz, outlines the…