Tierney Wilson, head of strategy and consulting at January Digital, called the launch rollout “unique,” compared to other beauty product launches. That’s particularly due to Thrive’s…
In the post-Balenciaga controversy era, can clothing speak for itself?
Posted by | February 15, 2023
“When fashion brands fall into a business model where a limited number of SKUs generate the majority of their revenue, they end up relying on spectacle to maintain their position in…
The new wave of influencers-as-creative-directors is more than just a PR stunt
Posted by | May 2, 2022
Influencer marketing is such a hot topic right now - our svp of client strategy and consulting Tierney Wilson tells Danny Parisi with Glossy, "In a time when consumers value…