Influencer marketing is such a hot topic right now - our svp of client strategy and consulting Tierney Wilson tells Danny Parisi with Glossy, "In a time when consumers value authenticity, a deeper and ongoing partnership such as that [going beyond product promotion and tapping into product direction, brand aesthetic and creative oversight] gives an extra layer of validity to the brand among the influencer's fans and followers."

You can read the full article here. 
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