Nobody knows Gen Z and Gen Alpha like… Gen Z and Gen Alpha. Our President Sarah Engel connected with Modern Retail’s Julia Waldow about how brand ambassador programs can be leveraged…
How Gummy Clusters became Nerds’ hero product
Posted by | April 5, 2024
What do you call a product that helps boost sales from $50M to $500M after less than 3 years on the market? A hero! Nerds Gummy Clusters have taken Gen Z and Gen Alpha by storm, with…
After four years, Vivaia is rolling out its first brand campaign
Posted by | March 29, 2024
Comfort + sustainability + female founders = the perfect formula for a brand storytelling campaign. After four years,VIVAIAa sustainable women’s footwear and accessory company, is…
How shoe retailer The Athlete’s Foot is bracing for Nike’s DTC shift
Posted by | March 3, 2022
In the latest from Modern Retail on DTC shifts, our President Sarah Engel states “They’re going to have to be very agile in the next two years... your adidas, your Nike, your Under…