What a great write up that FashionUnited did on the panel, Adapting Brands and Messaging for Gen Z, that our President, Sarah Engel, moderated during Shoptalk Europe with a direct…
Educational resources and meaningful connections: how Asos is attracting Gen Z
How to Sell Clothes During a Supply Chain Crisis
As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive, without going straight to discounting. Our…
2022 Top women in media & ad tech
A big congratulations to two of our powerful, trailblazing, generous women at JD for their nominations as AdMonsters and AdExchanger Top Women in Media and Ad Tech. Heather Petty and…
Twitter Launches New Content Partnerships as Musk Takeover Lingers Over NewFront
Twitter is in a unique position to snag more #market share and #advertisers are taking notice. Our very own, Jared Smith, spoke with Adweek on yesterday's Newfront and how Twitter's…
The new wave of influencers-as-creative-directors is more than just a PR stunt
Influencer marketing is such a hot topic right now - our svp of client strategy and consulting Tierney Wilson tells Danny Parisi with Glossy, "In a time when consumers value…
Measures of Success: Inside Cariuma’s Collaboration With January Digital
Our incredible client, Felipe de Araujo, with Cariuma and Vic Drabicky talk with WWD on the partnership, accountability, and measured risk It takes to make the agency relationship…
Madison Avenue Loves the Idea of a Netflix With Ads
There could be opportunity on the horizon for advertisers with the news from Netflix around a potential lower priced, ad-supported version. Megan Graham from The Wall Street…
Part IV: Authentic Brand Identity Will Take You Further
Our fourth and final article from our series in Total Retail by our SVP, Client Strategy + Consulting, Tierney Wilson, is focused on authentic brand identity and how it will take you…
Facing production constraints, Hershey turns to SKU rationalization
Limiting SKUs was a strategy frequently used by food and beverage makers early in the pandemic, and while it has decreased over time, it is still a common method to help drive…
Part III: Great Expectations: Reaching Your Customers With What They Really Want
Reaching Your Customers With What They Really Want is the third of our series in Total Retail, Tierney Wilson, SVP Client Strategy and Consulting, covers how to survive in a…