IN THE NEWS

What a great write up that FashionUnited did on the panel, Adapting Brands and Messaging for Gen Z, that our President, Sarah Engel, moderated during Shoptalk Europe with a direct…

As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive, without going straight to discounting. Our…

A big congratulations to two of our powerful, trailblazing, generous women at JD for their nominations as AdMonsters and AdExchanger Top Women in Media and Ad Tech. Heather Petty and…

Twitter is in a unique position to snag more #market share and #advertisers are taking notice. Our very own, Jared Smith, spoke with Adweek on yesterday's Newfront and how Twitter's…

Influencer marketing is such a hot topic right now - our svp of client strategy and consulting Tierney Wilson tells Danny Parisi with Glossy, "In a time when consumers value…

Our incredible client, Felipe de Araujo, with Cariuma and Vic Drabicky talk with WWD on the partnership, accountability, and measured risk It takes to make the agency relationship…

There could be opportunity on the horizon for advertisers with the news from Netflix around a potential lower priced, ad-supported version. Megan Graham from The Wall Street…

Our fourth and final article from our series in Total Retail by our SVP, Client Strategy + Consulting, Tierney Wilson, is focused on authentic brand identity and how it will take you…

Limiting SKUs was a strategy frequently used by food and beverage makers early in the pandemic, and while it has decreased over time, it is still a common method to help drive…

Reaching Your Customers With What They Really Want is the third of our series in Total Retail, Tierney Wilson, SVP Client Strategy and Consulting, covers how to survive in a…