Part III: Great Expectations: Reaching Your Customers With What They Really Want

Posted by Total Retail | March 30, 2022

Reaching Your Customers With What They Really Want is the third of our series in Total Retail, Tierney Wilson, SVP Client Strategy and Consulting, covers how to survive in a…


Part II: Leverage Livestreaming and the Art of Personalization Programs

Posted by Total Retail | March 23, 2022

The second of four articles in Total Retail from our SVP of Client Strategy and Consulting, Tierney Wilson, deep dives into livestreaming and using personalization to really stand out…


The year of media mix diversification is here

Posted by Marketing Dive | March 21, 2022

The year of media mix diversification is here. Tierney Wilson, our SVP - Client Strategy + Consulting, tells Marketing Dive: Digital & Online Marketing News and Tips it's time to look…


Part I: Forging the Future of Retail Through Strength

Posted by Total Retail | March 16, 2022

In the first of a four-part series with Total Retail, Forging the Future of Retail Through Strength, Tierney Wilson our SVP of Client Strategy & Consulting covers the importance of…


How shoe retailer The Athlete’s Foot is bracing for Nike’s DTC shift

Posted by Modern Retail | March 3, 2022

In the latest from Modern Retail on DTC shifts, our President Sarah Engel states “They’re going to have to be very agile in the next two years... your adidas, your Nike, your Under…


As Supply Chain Woes Persist, Retail and Media Collide

Posted by Adweek | February 25, 2022

The evolving relationship between a complex merchandising landscape and marketing Is requiring retailers and agencies to change the way they work with data. Data that isn't coming…


Google’s end to cross-app tracking on Android marks latest advertiser hurdle

Posted by Marketing Dive | February 17, 2022

As tech giants respond to privacy concerns, how do mobile advertisers keep up? Vic Drabicky, our Founder + CEO, talks with Marketing Dive: Digital & Online Marketing News and…


WWDownload: High Tech Meets High Fashion at NYFW

Posted by Women's Wear Daily (WWD) | February 16, 2022

"When the customers changed their behavior, it lit a fire under retailers to really begin to innovate," states our Founder + CEO, Vic Drabicky in WWD's WWDownload: High Tech Meets High…


Building the Technology Behind the Metaverse

Posted by Reworked | February 15, 2022

If there is one thing all brands have in common right now, it is that they are all talking about the metaverse. So make sure to read the analysis of David Roe at Reworked on the…


Meta stands to lose billions in revenue from Apple's privacy changes

Posted by Business Insider | February 14, 2022

Meta stands to lose billions in revenue from Apple's privacy changes — our Founder and CEO Vic Drabicky states, "They've been eerily quiet. Every single one of our clients has asked us…