⭐Directly aligning investments to agreed company goals is essential.⭐ Not vaguely aligned. Not if-you-squint-and-look-at-it-just-right. Our President Sarah Engel connected with The…
The Significance of Mentorship at Every Career Stage
Posted by | January 23, 2024
“If you cannot practice self advocacy, it is going to be incredibly difficult for you to advocate for others.” Our President, Sarah Engel, gave this advice and much more when she sat…
ATTRACTING GEN Z - 5 SUSTAINABLE WAYS TO ENGAGE THE GENERATION
Posted by | January 10, 2024
Who knows better how to attract Gen Z shoppers than a Gen Z marketing pro? In her article for Ad Age, our very own Marketing Manager and proud Gen Z spokesperson, Danielle Kurtz,…
Will 2024 Mark the End of the ‘Digital Agency’?
Posted by | December 27, 2023
“Digital agencies will disappear from the industry landscape.” That is one of Forrester’s bold predictions for 2024 and, honestly, we firmly agree! As our founder Vic Drabicky shared…
Four ways prestige brands can thrive in today’s market
Posted by | December 11, 2023
As we wrap up 2023 and head into 2024, it is clear that consumers are discount-driven and seek products that either offer utility or are meaningful to their loved ones. With this shift…
Future of Agencies,Talent, Scaling Culture
Posted by | December 6, 2023
To know Vic Drabicky, our founder and CEO, is to love that he is outspoken… especially in the world of digital advertising. To know Sandeep Ramesh is to know he is extremely…
Why Retailers Are Bracing for a Bleak Holiday Season
Posted by | December 6, 2023
Brands that try to be everything to everyone become nothing to the customers who truly matter. As we’ve seen from Cyber Week performance, customers are actively seeking value. Brands…
Retail media expertise is at a premium. How can smaller agencies attract talent?
Posted by | November 14, 2023
Retail media ad spending is predicted to more than double by 2027, exceeding $100 billion. With this growth comes increased competition for talent with the hands-on experience to…
JANUARY DIGITAL APPOINTS BRIAN SIMMONS AS HEAD OF GROWTH
Posted by | October 31, 2023
January Digital has made a key addition to its team, announcing Brian Simmons as its Head of Growth. In this position, Simmons will be responsible for leading all new business efforts…
The Drum Awards Nominees 2023
Posted by | October 26, 2023
Drumroll please… The Drum Awards Finalists have been announced and January Digital x Carhartt have been nominated for not once, not twice, but THREE TIMES! We are so proud to be…