What does your brand stand for? Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. What…
What TikTok’s e-commerce launch could mean for marketers and content creators
Posted by | August 18, 2023
#TikTokMadeMeBuyIt This hashtag has millions of views on TikTok, and with the launch of TikTok Shop, its impact will continue to grow. TikTok’s new e-commerce platform is live, and…
AD AGENCIES’ PROCUREMENT TENSIONS EASE AS RELATIONSHIPS IMPROVE—EXPERTS SHARE BEST NEGOTIATING PRACTICES
Posted by | August 14, 2023
Vic Drabicky, our founder and CEO, recalled a positive experience he had with the vendor Aspen Group in his conversation with Ad Age's Lindsay Rittenhouse.
As Gen Z gains major spending power, brands like Sephora and The Knot are rethinking their marketing strategies beyond millennials
Posted by | August 11, 2023
“Upwards generational impact” When you market in authentic and compelling ways to Gen Z, you are also leveraging their impact on Millennials and Gen X. Our President, Sarah Engel,…
The Reality Of Customer Acquisition: Everything, Everywhere, All At Once
Posted by | August 3, 2023
Everything, everywhere, all at once. Although the 7-time Oscar winning movie deserved every last nomination.... We’re actually talking about your customers. They want what they want,…
Inside TikTok's pitch to get marketers selling on Shops, and why the biggest brands are wary of investing
Posted by | July 31, 2023
“TikTok Shop is the new Amazon!” - TikTok Just kidding… sort of! TikTok is pushing brands to sell through the app’s shopping feature, marketing themselves as a competitor to Amazon.…
Why new social platforms don’t always pan out for beauty brands
Posted by | July 28, 2023
The 20% Rule of testing: “If you aren’t investing at least 1/5th of your energies (into untested means), you’ll never outpace the competition.” Our SVP & GM of January Consulting,…
Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots
Posted by | July 18, 2023
Both the Writers Guild and SAG are on strike. Production is delayed for our favorite shows. But are we affected beyond missing out on seeing our favorite celebrities walking the red…
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Posted by | July 14, 2023
If it isn’t Barbie branded, did it even happen this summer? Our president, Sarah Engel, connected with marketing reporter and entertainment pro Julian Cannon of Digiday to share her…
Amazon Prime Day Leads Biggest Online Shopping Days Ever, Up 6%
Posted by | July 13, 2023
Oh did you think it was July? Thanks to the biggest Prime Day ever, and a deluge of summer sales from Walmart, Target, Best Buy, Nordstrom's and the majority of the industry,…