“When fashion brands fall into a business model where a limited number of SKUs generate the majority of their revenue, they end up relying on spectacle to maintain their position in…
In the post-Balenciaga controversy era, can clothing speak for itself?
Posted by | February 15, 2023
4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
Posted by | February 6, 2023
Why is Amazon gaining traction in advertising? Media Mix Diversification. "When times are tight and advertisers want things that are more cost effective, people will go for Amazon.…
Budget woes getting marketers down? Make the most of it, experts say
Posted by | January 27, 2023
"Budget" doesn't have to be a "dirty" word. Our Founder + CEO Vic Drabicky, shares how brands and retailers should strategically tackle budget constraints with Kelsey Sutton at Morning…
How Marketers Are Spending Their Budgets in 2023
Posted by | January 9, 2023
All brands and retailers should be working towards diversifying their marketing channel mix. Our founder + CEO, Vic Drabicky, told Diana Pearl with The Business of Fashion, “Most…
Ad prices are cheap for now, but they could soon shoot up by 75%. Here's how much ads cost on Google, Meta, Amazon, TikTok, and Snap.
Posted by | November 23, 2022
Digital ad prices have been increasing since 2020. Our Founder + CEO, Vic Drabicky, tells Lauren Johnson from Business Insider, "The prices have gotten to be so astronomically high…
The ad industry is prepping for a make-or-break holiday shopping season, with some advertisers cutting spend by up to 25% even before Black Friday
Posted by | November 22, 2022
"You know the saying, "Failing to plan is planning to fail?" Change that to "Failing to have multiple plans is planning to fail." Our president, Sarah Engel, was quoted in Business…
Retail Workers Union Raises Concerns About Bad Behavior In Stores As Disappointed Shoppers Confront Empty Shelves
Posted by | November 15, 2022
"We need to be nice humans" is a statement put out by the Union for retail workers due to the current economic state, supply chain issues and the earlier than ever promotions for Black…
How to Create A Culture Comfortable With Failure To Set You Up For Success Beyond The Holidays
Posted by | October 18, 2022
The best way to stay where you are? Or fall behind? Do exactly what you are already doing. The reality is that ad costs are continuing to increase and what worked in terms of reaching…
Elevator Pitches at Groceryshop
Posted by | September 26, 2022
At the recent Groceryshop show, which took place Sept. 19-22 at the Mandalay Bay in Las Vegas, Progressive Grocer got to talk to a wide variety of vendors about their tech offerings -…
Taking on Fourth-quarter Challenges
Posted by | September 23, 2022
When taking on 4th quarter challenges, WWD provided top strategies for SMB retailers and brands, including our Founder + CEO, Vic Drabicky's take for Acting Fast. "Time is of the…