What do you call a product that helps boost sales from $50M to $500M after less than 3 years on the market?

A hero!

Nerds Gummy Clusters have taken Gen Z and Gen Alpha by storm, with official and unofficial spokespeople like Addison Rae and Kylie Jenner sharing their love of the crunchy gummy snacks on TikTok.

Our President Sarah Engel sat down with Modern Retail’s Julia Waldow to discuss how Nerds’ Gummy Clusters became the brand’s hero product and a fixture for younger generations. Check out the full article here for more information on Nerds’ resurgence.

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