Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy

It's hard to shout from the mountaintops when you're digging out of a hole.

Where are our CMOs at? And how much does this Digiday article by Kristina Monllos resonate?

Kristina spoke with our founder and CEO, Vic Drabicky, as she detailed the noticeable shift from CMO as rock star to CMO as conductor.

If it feels more challenging than ever to be a CMO right now, you are not alone.

A few reasons:
- resources are more constrained than ever,
- economic pressures have impacted every business,
- staffing needs are in constant flux, with upskilling/reskilling paramount,
- the breadth of responsibilities constantly expands.

You can read the whole article here.