This hashtag has millions of views on TikTok, and with the launch of TikTok Shop, its impact will continue to grow. TikTok’s new e-commerce platform is live, and creators are migrating over from third-party websites to simplify their selling process.

Our SVP and GM, Nick Drabicky, highlighted the draw from creators to adopt TikTok Shop in his conversation with Digiday’s Julian Cannon. To us, this integration feels natural and could enhance the authentic connection between influencers and fans like never before.

Content is meeting commerce through TikTok Shop, and this seems to bode well for creators. To learn more about the platform’s impact on marketers and TikTok influencers, check out the full article here.

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