Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

Snapchat’s AR Enterprise - another casualty to economic uncertainty.

Although Snapchat continues to commit to providing augmented reality offerings to advertisers in new ways in the future, last week, it shuttered its AR Enterprise division.

Our very own Senior Director of Client Strategy & Service Jeremy Ekes connected with Digiday’s Julian Cannon and Kristina Monllos to discuss Snapchat’s AR offering, the unique customer experience possibilities and other “shiny offerings” like generative AI that have made it to the top of marketers’ priority lists in the place of AR.

To read more about how companies like L’Oréal and Carhartt leveraged the offering and how economic uncertainty has impacted Snapchat’s AR future, check out the full article here.