If it isn’t Barbie branded, did it even happen this summer?

Our president, Sarah Engel, connected with marketing reporter and entertainment pro Julian Cannon of Digiday to share her take on all things Barbiecore.

What are the makings of successful Barbie branding? Is there such a thing as too much Barbie? And most importantly, what can other entertainment properties and brands themselves learn from how Barbie elevated the game?

You can read the full article here.

 

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