How to Get Through Crisis as a Brand

Posted by Admin | June 10, 2020

Crisis. As a marketer, the moment you think you’ve planned for but in reality it catches you on your heels every time. It wouldn’t be a true crisis if it didn’t, right? So how does a…


Taking Back Control of Your Ad Data

Posted by Admin | May 19, 2020

Data is power. The difference in consumers using a $16 Netflix account for unlimited TV and advertisers using “free” AI for their multi-million-dollar ad account is probably more…


January Digital is an Inc. Best Workplace in America…Again

Posted by Admin | May 18, 2020

A few weeks back, January Digital was named one of Inc Magazine’s Best Workplaces in America for the second time. It’s an absolutely amazing feat and something I never dreamed of…


The New Influencer Rules

Posted by Admin | May 12, 2020

Coronavirus isn’t putting an  end to influencer marketing, but in the new world order, there are new rules and consumers are now placing influencers and the products they promote under…


Making the Permanent Shift

Posted by Admin | April 29, 2020

As the COVID-19 pandemic continues to wreak havoc on our world, both socially & economically, new consumer behavior trends are emerging every day and are likely going to stay. Mandated…


Three Ways to Be Consumer Centric While Still Growing your Business

Posted by Admin | April 15, 2020

Every marketer knows the term “consumer centric,” but are brands living by this? During this unpredictable time when consumer behavior is changing on a daily basis, it is crucial that…


How to Stay Connected While We’re Apart

Posted by Admin | April 8, 2020

It’s no secret that we are all living through unprecedented times. The COVID-19 outbreak has sent shockwaves throughout the world, impacting the lives of so many, and continuing to…


Marketing Through Social Good in a Time of Crisis

Posted by Admin | April 1, 2020

In moments of crisis, there are great moments of opportunity. For brands, the COVID-19 shelter in place and social distancing recommendations have turned the way we connect with…


Keys to Making Connected TV Work in Our New Normal

Posted by Admin | March 26, 2020

As the world settles into “social distancing”, consumers are spending more time at home and watching TV more than ever before. Although many eyes are glued to the news for updates,…


Marketing in a Time of Uncertainty: Fight, Flight, or Freeze

Posted by Admin | March 10, 2020

When faced with sudden cause for concern or uncertainty about the future, human nature is to take one of three approaches: “fight,” “flight,” or “freeze.” We know from experience that…