GML 2023: New Google Ads Features Unveiled

Posted by Team JD | May 26, 2023

While at GML, Google announced a number of smaller improvements to Google Ads. Here are what we are most excited about: 

AI Takes Center Stage at Google Marketing Live

Posted by Team JD | May 25, 2023

Given the rapid ascent of AI across digital marketing this year, Google faced high expectations heading into its annual Google Marketing Live Conference. The search giant answered with…

Shoptalk Europe: Key themes and things to know

Posted by Team JD | May 15, 2023

Shoptalk Europe brought 3,000 decision makers together across three days in Barcelona.  Our president, Sarah Engel, who also serves as a board member emeritus and strategic advisory…

CEW's Current State of Beauty Event

Posted by Team JD | March 31, 2023

We attended the CEW hosted event with Creighton Kiper, Walmart’s VP of Beauty, as the keynote, and wanted to share a our key findings that may be useful for our friends at beauty…

Part 2: Hottest Topics from Shoptalk

Posted by Team JD | March 31, 2023

After 5 days in Vegas, 80 sessions and countless conversations with retail leaders, analysts and reporters, here are the hottest topics and most important takeaways from Shoptalk 2023.

NRF’s State of Retail & The Consumer 2023

Posted by Team JD | March 28, 2023

Our consulting team attended NRF’s State of Retail (and the Consumer) 2023, and wanted to share key takeaways on the event. Overall, retail sales are growing steadily – and have even…

Part 1: Trending Topics from Shoptalk

Posted by Team JD | March 27, 2023

We are halfway through Shoptalk, and there's been so much great content! 

What are the newest trends in selling makeup and beauty brands online?

Posted by Team JD | February 22, 2023

In recent years, the online beauty industry has experienced significant growth, driven by evolving consumer preferences and innovative marketing techniques. The newest trends in…

How has Google's PMax changed paid search marketing?

Posted by Team JD | January 26, 2023

Google's PMax, or Performance Max, has significantly changed the paid search marketing landscape since its introduction. PMax has had the following impacts on paid search marketing:

Consumers are searching for Joy...

Posted by Team JD | November 17, 2022

... Help them find your products with what they are looking for. Despite midyear predictions of a slower holiday shopping season all signs are pointing otherwise.  From the US Census…