How to Stay Connected While We’re Apart

Posted by Team JD | April 8, 2020

It’s no secret that we are all living through unprecedented times. The COVID-19 outbreak has sent shockwaves throughout the world, impacting the lives of so many, and continuing to…


Marketing Through Social Good in a Time of Crisis

Posted by Team JD | April 1, 2020

In moments of crisis, there are great moments of opportunity. For brands, the COVID-19 shelter in place and social distancing recommendations have turned the way we connect with…


Keys to Making Connected TV Work in Our New Normal

Posted by Team JD | March 26, 2020

As the world settles into “social distancing”, consumers are spending more time at home and watching TV more than ever before. Although many eyes are glued to the news for updates,…


Marketing in a Time of Uncertainty: Fight, Flight, or Freeze

Posted by Team JD | March 10, 2020

When faced with sudden cause for concern or uncertainty about the future, human nature is to take one of three approaches: “fight,” “flight,” or “freeze.” We know from experience that…


A Marketer’s Guide to Success on Amazon

Posted by Team JD | February 20, 2020

In the frenetic retail world of 2020, it’s now table-stakes to have a POV on Amazon. It’s not always right for everyone and they still have work to do when it comes to luxury brands,…


Sparking Joy with Account Restructure

Posted by Team JD | February 13, 2020

As we settle in to 2020, we have reached the therapeutic time of year to “spark joy” through the act of spring cleaning. Not unlike cleaning your closet, cleaning up your ad account…


Five Ways to Manage Holiday Retail-Induced Stress

Posted by Team JD | November 25, 2019

Article originally posted on Luxury Daily   Ah, the holiday season. For many, it is the most joyous time of the year: cozy scarves, hot toddies, gifts, family – the whole nine yards.…


How to Test Outside of Your Comfort Zone

Posted by Team JD | October 31, 2019

When it comes to campaign budgeting and planning, the typical approach is to use the methods that have produced success in the past. The challenge with this approach is that it is…


January Digital and David’s Bridal Make an Impact on the 2019 Award Scene

Posted by Team JD | October 16, 2019

We are honored to be recognized alongside our long time client David's Bridal as a finalist for four awards. These nominations truly are a testament to what we do: create digitally-led…


The Legacy Brand’s Guide to Staying on Top in 2020

Posted by Team JD | October 15, 2019

Let’s start with this: digital costs are rising astronomically, we still have the duopoly which limits our options, and new brands are making the digital marketing space unbelievably…