Data is power. The difference in consumers using a $16 Netflix account for unlimited TV and advertisers using “free” AI for their multi-million-dollar ad account is probably more…
January Digital is an Inc. Best Workplace in America…Again
Posted by | May 18, 2020
A few weeks back, January Digital was named one of Inc Magazine’s Best Workplaces in America for the second time. It’s an absolutely amazing feat and something I never dreamed of…
The New Influencer Rules
Posted by | May 12, 2020
Coronavirus isn’t putting an end to influencer marketing, but in the new world order, there are new rules and consumers are now placing influencers and the products they promote under…
Making the Permanent Shift
Posted by | April 29, 2020
As the COVID-19 pandemic continues to wreak havoc on our world, both socially & economically, new consumer behavior trends are emerging every day and are likely going to stay. Mandated…
Three Ways to Be Consumer Centric While Still Growing your Business
Posted by | April 15, 2020
Every marketer knows the term “consumer centric,” but are brands living by this? During this unpredictable time when consumer behavior is changing on a daily basis, it is crucial that…
How to Stay Connected While We’re Apart
Posted by | April 8, 2020
It’s no secret that we are all living through unprecedented times. The COVID-19 outbreak has sent shockwaves throughout the world, impacting the lives of so many, and continuing to…
Marketing Through Social Good in a Time of Crisis
Posted by | April 1, 2020
In moments of crisis, there are great moments of opportunity. For brands, the COVID-19 shelter in place and social distancing recommendations have turned the way we connect with…
Keys to Making Connected TV Work in Our New Normal
Posted by | March 26, 2020
As the world settles into “social distancing”, consumers are spending more time at home and watching TV more than ever before. Although many eyes are glued to the news for updates,…
Marketing in a Time of Uncertainty: Fight, Flight, or Freeze
Posted by | March 10, 2020
When faced with sudden cause for concern or uncertainty about the future, human nature is to take one of three approaches: “fight,” “flight,” or “freeze.” We know from experience that…
A Marketer’s Guide to Success on Amazon
Posted by | February 20, 2020
In the frenetic retail world of 2020, it’s now table-stakes to have a POV on Amazon. It’s not always right for everyone and they still have work to do when it comes to luxury brands,…