The Consultancy vs. Agency Battle Royale

Posted by Admin | May 23, 2019

Kanye vs. Taylor.

Tips For Running A Successful YouTube Campaign

Posted by Admin | May 14, 2019

This week at Google Marketing Live, YouTube announced a new editing tool for advertisers called Bumper Machine , which automatically optimizes YouTube video content by breaking video…

Digiday Retail Summit Review

Posted by Admin | May 7, 2019

Last week, we met alongside leading retailers such as Allbirds, Mackenzie-Childs, and State Bags in Austin for the Digiday retail conference. Alongside some of our clients, we gathered…

Maximizing Business Potential Through Visual-Based Search Results

Posted by Admin | May 2, 2019

As search has evolved into a more visual experience that surpasses Search Engine Result Pages (SERPs) lined with paid and organic text ads, users now have an expectation of visual…

Five Steps to Getting Ahead in Voice Search

Posted by Admin | April 17, 2019

Voice search has exploded in recent years, and it’s here to stay. At least 20% of all mobile searches on Google in 2018 came from voice searches, while smart speaker sales, which drive…

Nichole Dreyer Joins January Digital As Managing Director

Posted by Admin | April 9, 2019

NEW YORK,  April 9, 2019 /PRNewswire/ -- January Digital, an award-winning, data-led, full funnel digital marketing agency and in-house consultancy for leading global brands, announced…

The Good, The Bad, and The Ugly of Publisher Paywalls

Posted by Admin | April 3, 2019

The homepage of Vogue, content on New York Mag, targeted media on the New York Times - these executions historically had the same goal for marketers: to reach a new consumer while…

The Three R’s of Collapsed Funnel Marketing

Posted by Admin | March 21, 2019

The idea of a collapsed marketing funnel is nothing new; the digital age of retail and e-commerce has flipped consumer journeys on their head, often changing the entire customer cycle…

Google Removes Average Position from Google Ads

Posted by Admin | March 14, 2019

Recently, Google announced plans to sunset average position and the corresponding bidding tools from its Google Ads platform in the fall, a change that surprised many at first. Upon…

January Digital Wins at the Interactive Marketing Awards and Named Drum Award Finalist in Four Categories

Posted by Admin | March 13, 2019

New York, March 13, 2019 January Digital Wins Best Use of Data at Interactive Marketing Awards and  Named Finalist for Multiple Drum Marketing Awards Including Marketing Agency of the…