You can’t afford not to test - The 20% Rule

Posted by Team JD | August 28, 2023

Testing is often thought of as a luxury that only businesses in growth mode can afford to invest in. As the markets shift and customer loyalty wanes, brands are realizing that testing…

TikTok Holiday Strategy: What Advertisers Need to Know to Succeed in Q4 2023

Posted by Team JD | August 3, 2023

‘Tis the season of Q4 planning. While most major advertising platforms have started providing tools for holiday planning, we’ve been working with TikTok closely to provide best…

How Brands Can Leverage “RushTok” for Back-to-School Gains

Posted by Team JD | July 18, 2023

Back-to-school shopping is starting earlier than ever this year, and it’s not just about being prepared for that first day of class. There is an annual clothing, jewelry and beauty…

Threads vs Twitter: From Imitation to Monetization

Posted by Team JD | July 10, 2023

Last week, Meta launched Threads, the newest product within their suite of social media platforms, across more than 100 countries. The anticipated Twitter-competitor received 30…

How Digital Retailers Can Leverage Amazon Prime Day

Posted by Team JD | June 28, 2023

With Amazon capturing nearly half of all e-commerce sales, it is important to consider the impact of Prime Day. Whether a business sells through Amazon or not, the influence of Prime…

Meta's Age of AI: What advertisers need to know to succeed through 2023

Posted by Team JD | June 26, 2023

The age of AI has come to Meta, and the director of our Subject Matter Expert Team, Jared Smith, offers analysis of what advertisers need to know in order to succeed with Meta through…

Business of Fashion's Masterclass - The State of Fashion: Beauty

Posted by Chris Berg | June 6, 2023

We attended the Business of Fashion's Masterclass - The State of Fashion: Beauty where BoF’s Executive Editor of The Business of Beauty Priya Rao and McKinsey & Company’s senior…

Shoptalk Europe: Key themes and things to know

Posted by Team JD | May 15, 2023

Shoptalk Europe brought 3,000 decision makers together across three days in Barcelona. Our president, Sarah Engel, who also serves as a board member emeritus and strategic advisory for…

CEW's Current State of Beauty Event

Posted by Team JD | March 31, 2023

We attended the CEW hosted event with Creighton Kiper, Walmart’s VP of Beauty, as the keynote, and wanted to share a our key findings that may be useful for our friends at beauty…

Part 2: Hottest Topics from Shoptalk

Posted by Team JD | March 31, 2023

After 5 days in Vegas, 80 sessions and countless conversations with retail leaders, analysts and reporters, here are the hottest topics and most important takeaways from Shoptalk 2023.