Industry Insights

Last week, Meta launched Threads, the newest product within their suite of social media platforms, across more than 100 countries. The anticipated Twitter-competitor received 30…

With Amazon capturing nearly half of all e-commerce sales, it is important to consider the impact of Prime Day. Whether a business sells through Amazon or not, the influence of Prime…

The age of AI has come to Meta, and the director of our Subject Matter Expert Team, Jared Smith, offers analysis of what advertisers need to know in order to succeed with Meta through…

We attended the Business of Fashion's Masterclass - The State of Fashion: Beauty where BoF’s Executive Editor of The Business of Beauty Priya Rao and McKinsey & Company’s senior…

Shoptalk Europe brought 3,000 decision makers together across three days in Barcelona. Our president, Sarah Engel, who also serves as a board member emeritus and strategic advisory for…

We attended the CEW hosted event with Creighton Kiper, Walmart’s VP of Beauty, as the keynote, and wanted to share a our key findings that may be useful for our friends at beauty…

After 5 days in Vegas, 80 sessions and countless conversations with retail leaders, analysts and reporters, here are the hottest topics and most important takeaways from Shoptalk 2023.

Our consulting team attended NRF’s State of Retail (and the Consumer) 2023, and wanted to share key takeaways on the event. Overall, retail sales are growing steadily – and have even…

We are halfway through Shoptalk, and there's been so much great content!

In recent years, the online beauty industry has experienced significant growth, driven by evolving consumer preferences and innovative marketing techniques. The newest trends in…