Threads vs Twitter: From Imitation to Monetization

Posted by Team JD | July 10, 2023

Last week, Meta launched Threads, the newest product within their suite of social media platforms, across more than 100 countries. The anticipated Twitter-competitor received 30…

How Digital Retailers Can Leverage Amazon Prime Day

Posted by Team JD | June 28, 2023

With Amazon capturing nearly half of all e-commerce sales, it is important to consider the impact of Prime Day. Whether a business sells through Amazon or not, the influence of Prime…

Meta's Age of AI: What advertisers need to know to succeed through 2023

Posted by Team JD | June 26, 2023

The age of AI has come to Meta, and the director of our Subject Matter Expert Team, Jared Smith, offers analysis of what advertisers need to know in order to succeed with Meta through…

Shoptalk Europe: Key themes and things to know

Posted by Team JD | May 15, 2023

Shoptalk Europe brought 3,000 decision makers together across three days in Barcelona. Our president, Sarah Engel, who also serves as a board member emeritus and strategic advisory for…

CEW's Current State of Beauty Event

Posted by Team JD | March 31, 2023

We attended the CEW hosted event with Creighton Kiper, Walmart’s VP of Beauty, as the keynote, and wanted to share a our key findings that may be useful for our friends at beauty…

Part 2: Hottest Topics from Shoptalk

Posted by Team JD | March 31, 2023

After 5 days in Vegas, 80 sessions and countless conversations with retail leaders, analysts and reporters, here are the hottest topics and most important takeaways from Shoptalk 2023.

NRF’s State of Retail & The Consumer 2023

Posted by Team JD | March 28, 2023

Our consulting team attended NRF’s State of Retail (and the Consumer) 2023, and wanted to share key takeaways on the event. Overall, retail sales are growing steadily – and have even…

Part 1: Trending Topics from Shoptalk

Posted by Team JD | March 27, 2023

We are halfway through Shoptalk, and there's been so much great content!

What are the newest trends in selling makeup and beauty brands online?

Posted by Team JD | February 22, 2023

In recent years, the online beauty industry has experienced significant growth, driven by evolving consumer preferences and innovative marketing techniques. The newest trends in…

How has Google's PMax changed paid search marketing?

Posted by Team JD | January 26, 2023

Google's PMax, or Performance Max, has significantly changed the paid search marketing landscape since its introduction. PMax has had the following impacts on paid search marketing: