After 5 days in Vegas, 80 sessions and countless conversations with retail leaders, analysts and reporters, here are the hottest topics and most important takeaways from Shoptalk 2023.
Author: Team JD
January Digital
NRF’s State of Retail & The Consumer 2023
Our consulting team attended NRF’s State of Retail (and the Consumer) 2023, and wanted to share key takeaways on the event. Overall, retail sales are growing steadily – and have even…
Part 1: Trending Topics from Shoptalk
We are halfway through Shoptalk, and there's been so much great content!
What are the newest trends in selling makeup and beauty brands online?
In recent years, the online beauty industry has experienced significant growth, driven by evolving consumer preferences and innovative marketing techniques. The newest trends in…
How has Google's PMax changed paid search marketing?
Google's PMax, or Performance Max, has significantly changed the paid search marketing landscape since its introduction. PMax has had the following impacts on paid search marketing:
Consumers are searching for Joy...
... Help them find your products with what they are looking for. Despite midyear predictions of a slower holiday shopping season all signs are pointing otherwise. From the US Census…
What Does Marketing Look Like Without Third-Party Cookies?
Marketing in a world without third-party cookies opens the door for brands to build stronger and more engaging relationships with consumers. First-party data refers to data that brands…
5 Key Takeaways from Groceryshop 2022
In mid-September, over 4,000 retail leaders, tech innovators and CPG brands big and small gathered in Las Vegas to network, learn, share best practices and embrace the future of…
GOOGLE PREMIER PARTNER AWARD FINALISTS
January Digital is proud to be a part of a premier group of digital experts called Google Premier Partners, recognized by Google as maximizing campaign success for clients, driving…
Zero and First-Party Data Are The Future of Digital Currency for Brands
If there’s been a consistent drumbeat in digital marketing news for the past few years, it’s been about cookies crumbling and the inevitable end of the third-party cookie. While Google…