When faced with sudden cause for concern or uncertainty about the future, human nature is to take one of three approaches: “fight,” “flight,” or “freeze.” We know from experience that…
A Marketer’s Guide to Success on Amazon
Posted by | February 20, 2020
In the frenetic retail world of 2020, it’s now table-stakes to have a POV on Amazon. It’s not always right for everyone and they still have work to do when it comes to luxury brands,…
Sparking Joy with Account Restructure
Posted by | February 13, 2020
As we settle in to 2020, we have reached the therapeutic time of year to “spark joy” through the act of spring cleaning. Not unlike cleaning your closet, cleaning up your ad account…
Five Ways to Manage Holiday Retail-Induced Stress
Posted by | November 25, 2019
Article originally posted on Luxury Daily Ah, the holiday season. For many, it is the most joyous time of the year: cozy scarves, hot toddies, gifts, family – the whole nine yards.…
How to Test Outside of Your Comfort Zone
Posted by | October 31, 2019
When it comes to campaign budgeting and planning, the typical approach is to use the methods that have produced success in the past. The challenge with this approach is that it is…
January Digital and David’s Bridal Make an Impact on the 2019 Award Scene
Posted by | October 16, 2019
We are honored to be recognized alongside our long time client David's Bridal as a finalist for four awards. These nominations truly are a testament to what we do: create digitally-led…
The Legacy Brand’s Guide to Staying on Top in 2020
Posted by | October 15, 2019
Let’s start with this: digital costs are rising astronomically, we still have the duopoly which limits our options, and new brands are making the digital marketing space unbelievably…
The Importance of Internal Marketing
Posted by | September 4, 2019
“Marketing”... Let’s be honest, unless you work in the marketing department, the word doesn’t always awaken a sense of excitement. Throughout my experience with traditional marketing,…
Site Merchandising: A Catapult for Digital Marketing
Posted by | August 14, 2019
While all traditional digital marketing agencies are unique in their own way, as a whole they face a similar set of challenges, a major one being the ongoing struggle with conversion…
What to Expect from the Impact of Augmented Reality
Posted by | June 27, 2019
Advancements in online marketing are leading internet shoppers to look for a more personal way to interact with merchandise, and brands are looking for the next big thing. Augmented…