Oh did you think it was July?

Thanks to the biggest Prime Day ever, and a deluge of summer sales from Walmart, Target, Best Buy, Nordstrom's and the majority of the industry, back-to-school shopping is well underway.

In fact, many holiday purchases are already on trucks headed from Amazon warehouses to hide in the top of parent’s closets until the big reveal.

This Forbes article by Shelley E. Kohan emphasizes the sheer magnitude of Prime Day and the impact on the entire industry. Shelley spoke with our president, Sarah Engel, to get her take on all things Prime Day. Take a read where they address:

- The extension of Prime Day beyond the 2-day timeframe to include Invitation Only pre-sales and post-sale discounts.

- The halo effect of Prime Day on ecommerce transactions, as consumers spent $12.7 billion online in the U.S. over the two day Amazon Prime Day event. As a frame of reference, consumers spent $9.2 billion last Black Friday.

- The shifting shopper behaviors of Prime Day - from mobile to buy-now-pay-later (BNPL) - that we should be keenly attune to as we head into the extended holiday season.

You can read the full article here.



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