“When fashion brands fall into a business model where a limited number of SKUs generate the majority of their revenue, they end up relying on spectacle to maintain their position in the market, attract new, and often younger, audiences, and generate excitement for expanded product categories. In order to sustain long-term brand health and relevancy, creative direction that supports both product excellence and a unique POV is essential.”

Thank you Danny Parisi and Glossy for including us (Tierney Wilson) in your coverage!

Read the full article here

Recent News

Beyond the red carpet: How beauty brands are leveraging the entertainment industry
From Fenty Beauty at the Super Bowl to Pat McGrath Labs and Birdgerton, this is a deeply insightful article on how beauty brands are leveraging entertainment in new ways. Top beauty expert and…
4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
Why is Amazon gaining traction in advertising? Media Mix Diversification. "When times are tight and advertisers want things that are more cost effective, people will go for Amazon. Advertisers…
Budget woes getting marketers down? Make the most of it, experts say
"Budget" doesn't have to be a "dirty" word. Our Founder + CEO Vic Drabicky, shares how brands and retailers should strategically tackle budget constraints with Kelsey Sutton at Morning Brew.