“Don’t just take it at face value.”

It is true about many elements of digital marketing - from reporting metrics to media partners. It is especially true when it comes to securing diverse ad placements through programmatic platforms.

Our SVP & GM Nick Drabicky sat down with The Wall Street Journal’s Megan Graham to discuss the importance of genuinely investing in diverse publishers when it comes to programmatic advertising.

Advertisers must do the work to not only prioritize, budget and select minority-, LGBTQ+-, and/or women-owned placements through partners, but vet those publishers to ensure that ad dollars are being spent in alignment with the company’s goals and commitments.

Do your research.
Be intentional with your actions and explicit with your execution.
Ensure that every partner you work with is clear about your goals and parameters.
Then, check twice to confirm your budgets are being placed where you believe them to be.

Check out the full article here to read Megan’s analysis and hear how advertisers are tackling this vital challenge head-on.
Next ProjectNext PostNext Project
Next ProjectNext Project Previous Post

Recent News

Twitch, iHeartMedia and Priceline are among the 2023 Digiday Award winners
Twitch, iHeartMedia and Priceline are among the 2023 Digiday Award winners
Hundreds of entries. Six finalists. One E-Commerce Strategy of the Year. We’re bursting with excitement and pride that we have been awarded the Best E-Commerce Strategy of the Year by Digiday…
The Pulse & Passion Behind January Digital
The Pulse & Passion Behind January Digital
Doing more with less. This is imperative for retailers and advertisers in 2024. Despite the many headwinds, these challenges have bred innovation and creative solutions. Our President, Sarah…
The Importance of Out of Home
The Importance of Out of Home
If you are not looking at out-of-home, you need to ask if you’re breaking through the noise. Out-of-home is making a comeback, and although it is easy to think of it as an older, less flexible…