The Importance of Out of Home

If you are not looking at out-of-home, you need to ask if you’re breaking through the noise.

Out-of-home is making a comeback, and although it is easy to think of it as an older, less flexible and less measurable medium, there has never been a more important time to bring together digital and physical interactions with customers.

In Part 2 of his interview with Scott Harkey on The Rebrand Podcast, our SVP & GM Nick Drabicky emphasized the value of out-of-home advertising when done well, placed correctly, and maximized with the right creative.

Brands are allocating more budget to the channel as it is a media multiplier at the least expensive cost. Nick and Scott talked through some of the most memorable out-of-home brand campaigns in recent years, and how the creativity of these campaigns still resonate with them today.

Listen to the full episode here, Spotify, Apple, or wherever you get your podcasts. If you enjoyed the episode, check out Part 1 to hear how our partner Carhartt bridges the gap between customer demographics in an authentic and impactful way through continued tactic diversification.