Doing more with less.

This is imperative for retailers and advertisers in 2024. Despite the many headwinds, these challenges have bred innovation and creative solutions.

Our President, Sarah Engel, sat down with Ali Rezvan of The Retail Podcast to discuss how brands can adapt to uncertainty and optimize their performance. This can be accomplished by testing into evolving marketing platforms, harnessing data to make informed decisions, empowering individuals who possess strong skill sets and advocating for them when they are not in the room.

We also wanted to thank Ali for utilizing the Retail Podcast's platform to advance women and underrepresented groups in this industry. He tapped Sarah's expertise to guide listeners on:

- The responsibility of leaders to actively advocate for and champion women, BIPOC and LGBTQ+ employees,
- How to approach and create a framework for successful mentorship,
- Reverse mentorship and innovation through listening,
- Building organizational resilience in a time of uncertainty.

Listen to the full episode here, Spotify, Apple, or wherever you get your podcasts.

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