The idea of a collapsed marketing funnel is nothing new; the digital age of retail and e-commerce has flipped consumer journeys on their head, often changing the entire customer cycle…
Google Removes Average Position from Google Ads
Posted by | March 14, 2019
Recently, Google announced plans to sunset average position and the corresponding bidding tools from its Google Ads platform in the fall, a change that surprised many at first. Upon…
January Digital Wins at the Interactive Marketing Awards and Named Drum Award Finalist in Four Categories
Posted by | March 13, 2019
New York, March 13, 2019 January Digital Wins Best Use of Data at Interactive Marketing Awards and Named Finalist for Multiple Drum Marketing Awards Including Marketing Agency of the…
To Win Consumers in a Competitive Market, Brands Should Embody these 7 Key Traits
Posted by | February 27, 2019
Last year brought the firm establishment of disruptor-style DTC brands, and their success in retail has forced more well-seasoned peers to recognize that traditional ways of retail and…
Should Pinterest Be a Part of Your Media Strategy?
Posted by | February 14, 2019
For its users, Pinterest is a source of inspiration, and advertisers should approach the platform with a similar goal in mind: “How can our brand share content that will inspire both…
How to Give Your Affiliate Program a Fresh Start in 2019
Posted by | January 15, 2019
Forget spring cleaning - the turn of the new year is a great time to audit your accounts and get them in order for the year ahead. Go beyond a basic “are the lights on?” check; now is…
Culture Highlight: Community Days
Posted by | January 3, 2019
As January Digital reflects on 2018, we’re proud to see how much we accomplished as an agency. We were recognized for more than 20 awards, ranging from work with our clients to “Best…
Don’t Overlook These Digital Marketing Trends in 2019
Posted by | December 19, 2018
Keeping up with ever-changing trends in digital marketing can give even the most in-the-know marketers whiplash. New platforms, practices, and technologies seemingly pop up daily, all…
Data that Lives Under One Roof
Posted by | December 11, 2018
We see it all the time, you’re spending more time wrangling data than actually analyzing it. Your laptop crashes every time you put together an Excel-based weekly report. As companies…
Three Ways to Drive Results During the Holidays
Posted by | December 5, 2018
Black Friday and Cyber Monday may have just ended, but new data from the National Retail Federation has 89% of shoppers saying they haven’t finished their holiday shopping yet. For…