As technology continues to evolve, so does the role of marketing. Overcomplicated roles have transformed marketers from brand stewards into growth managers, challenged with a fast pace…
Industry Insights
The latest from Team JD
A quick way to catch up on what matters to us
January Digital Promotes Megan Jones to VP of Marketing, Partner Highlighting Company Commitment to Growth and Diversity
NEW YORK, June 5, 2019 /PRNewswire/ -- January Digital announced today the promotion of Megan Jones to a newly created role, Vice President of Marketing, Partner. The role, which was…
Ad Automation Doesn’t Have to Kill Your Business Strategy
As digital advertisers, we know it’s only a matter of time until executional work is completely automated. Google and Facebook are continuing to invest in systems and products that…
Tips For Running A Successful YouTube Campaign
This week at Google Marketing Live, YouTube announced a new editing tool for advertisers called Bumper Machine , which automatically optimizes YouTube video content by breaking video…
Digiday Retail Summit Review
Last week, we met alongside leading retailers such as Allbirds, Mackenzie-Childs, and State Bags in Austin for the Digiday retail conference. Alongside some of our clients, we gathered…
Maximizing Business Potential Through Visual-Based Search Results
As search has evolved into a more visual experience that surpasses Search Engine Result Pages (SERPs) lined with paid and organic text ads, users now have an expectation of visual…
Five Steps to Getting Ahead in Voice Search
Voice search has exploded in recent years, and it’s here to stay. At least 20% of all mobile searches on Google in 2018 came from voice searches, while smart speaker sales, which drive…
Nichole Dreyer Joins January Digital As Managing Director
NEW YORK, April 9, 2019 /PRNewswire/ -- January Digital, an award-winning, data-led, full funnel digital marketing agency and in-house consultancy for leading global brands, announced…
The Good, The Bad, and The Ugly of Publisher Paywalls
The homepage of Vogue, content on New York Mag, targeted media on the New York Times - these executions historically had the same goal for marketers: to reach a new consumer while…