What does your brand stand for?

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. What they stand for is woven into every product and every campaign.

Our SVP & GM Nick Drabicky sat down with Scott Harkey on The Rebrand Podcast to tell our story with Carhartt as their agency partner, and how we operate with the company’s legacy top-of-mind.

Carhartt has a rich heritage and loyal customer base while simultaneously growing in popularity for streetwear. Working with Carhartt, it is our responsibility to honor their history and connect with people who seek workwear. We also must focus on bridging the gap between customer demographics in an authentic and impactful way.

The Rebrand Podcast highlights powerful brand campaigns, how they were built, and who built them. Through Nick’s conversation with Scott, he told our story with Carhartt and how we will never sacrifice the quality of the brand for the sake of a media placement.

Listen to the full episode here, on Spotify, Apple, or wherever you get your podcasts. Look out for Part 2 coming soon!

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