The Reality Of Customer Acquisition: Everything, Everywhere, All At Once

Everything, everywhere, all at once.

Although the 7-time Oscar winning movie deserved every last nomination.... We’re actually talking about your customers.

They want what they want, where they want, when they want it. And that preference could change an hour from now.

Our fearless agency leader Nick Drabicky, SVP and GM of January Digital, takes the reality of customer acquisition head-on in his article for MediaPost. He breaks down 8 ways for advertisers to reach their always on customers. Here’s a sneak peek:

Data driven direct mail is on the rise.
As is digital out-of-home.
Social media is far more than Meta.
Mobile is at a crossroads.
AR and VR aren’t going away.

You can read the full article here.