As Gen Z gains major spending power, brands like Sephora and The Knot are rethinking their marketing strategies beyond millennials

“Upwards generational impact”

When you market in authentic and compelling ways to Gen Z, you are also leveraging their impact on Millennials and Gen X.

Our President, Sarah Engel, shared this insight and discussed the increasing shift of marketers’ time, focus and budget to Gen Z with Insider’s Ryan Joe.

Gen Z is growing up. Born between 1997 and 2012, these individuals are starting to earn disposable income and they’re spending it. This audience is unique in the extent of their impact, and brands are taking action.

Companies like Sephora, SiriusXM, and The Knot Worldwide have doubled down on attracting the Gen Z audience. To read more about Gen Z’s purchasing power and considerations for your marketing efforts, check out the full article here.