The current buzzword among marketers is omnipresence. Your customers are everywhere. Why isn’t your brand?

Brands must build an identity that consumers can recognize in the marketplace and resonate with.

Our President Sarah Engel connected with Business of Fashion’s Diana Pearl to discuss the key to creating an environment where customers are invested in the success of a brand - community.

Brands with a clear persona or lifestyle that consumers can relate to and want to be a part of will succeed in acquiring and retaining them. By investing in brand marketing, brands can promote their values to customers and create lasting connections to foster a sense of community. 

To read more about the importance of brand marketing, read the full article and the accompanying case study here.

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