The best way to stay where you are? Or fall behind? Do exactly what you are already doing. 

The reality is that ad costs are continuing to increase and what worked in terms of reaching and converting shoppers pre-Covid simply is not as effective or affordable. The brands succeeding right now are those that recognize this is the time to get creative, to connect with customers in new ways, and to do something that’s never been done before! 

Our President, Sarah Engel, takes a deep dive on how to foster a culture of innovation, how to build testing infrastructures at scale and how to align around, measure and budget accurately for testing that drives results now and into 2023.

You can read the full article here.
Next ProjectNext PostNext Project

Recent News

Elevator Pitches at Groceryshop
Elevator Pitches at Groceryshop
At the recent Groceryshop show, which took place Sept. 19-22 at the Mandalay Bay in Las Vegas, Progressive Grocer got to talk to a wide variety of vendors about their tech offerings - including…
Taking on Fourth-quarter Challenges
Taking on Fourth-quarter Challenges
When taking on 4th quarter challenges, WWD provided top strategies for SMB retailers and brands, including our Founder + CEO, Vic Drabicky's take for Acting Fast. "Time is of the essence, and…
The 2022 AdExchanger Award Finalists Announced!
The 2022 AdExchanger Award Finalists Announced!
January Digital has been named a finalist for Best Commerce Agency Services for the great work with client, David's Bridal, in partnership with Kerv Interactive, who is also named a finalist for…