The best way to stay where you are? Or fall behind? Do exactly what you are already doing. 

The reality is that ad costs are continuing to increase and what worked in terms of reaching and converting shoppers pre-Covid simply is not as effective or affordable. The brands succeeding right now are those that recognize this is the time to get creative, to connect with customers in new ways, and to do something that’s never been done before! 

Our President, Sarah Engel, takes a deep dive on how to foster a culture of innovation, how to build testing infrastructures at scale and how to align around, measure and budget accurately for testing that drives results now and into 2023.

You can read the full article here.

Recent News

Beyond the red carpet: How beauty brands are leveraging the entertainment industry
From Fenty Beauty at the Super Bowl to Pat McGrath Labs and Birdgerton, this is a deeply insightful article on how beauty brands are leveraging entertainment in new ways. Top beauty expert and…
In the post-Balenciaga controversy era, can clothing speak for itself?
“When fashion brands fall into a business model where a limited number of SKUs generate the majority of their revenue, they end up relying on spectacle to maintain their position in the market,…
4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
Why is Amazon gaining traction in advertising? Media Mix Diversification. "When times are tight and advertisers want things that are more cost effective, people will go for Amazon. Advertisers…