Elevator Pitches at Groceryshop

At the recent Groceryshop show, which took place Sept. 19-22 at the Mandalay Bay in Las Vegas, Progressive Grocer got to talk to a wide variety of vendors about their tech offerings - including our President, Sarah Engel.

“We have this strength of having brand-side experts – we literally know what you’re going through. You’re not not solving these challenges because your team’s not smart; it’s incredibly complicated, so having that outside viewpoint to help you create the structure to be able to test and learn, the structure to be able to transform, that will allow you to determine which of your priorities need to be at the top, how you’re going to get after them, how you’re going to measure it. The structure of that, and having that outside point of view, will allow you to get to an end point that is actually beneficial to the company. … There’s pieces that you are experts at – you understand grocery – [but] there are pieces in terms of the digital transformation, in terms of customer understanding, in terms of how to turn that into priorities that actually grow your business that our team can bring in and provide your team, be that extension of your team without your having to hire all that internally.”

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