Who knows better how to attract Gen Z shoppers than a Gen Z marketing pro?

In her article for Ad Age, our very own Marketing Manager and proud Gen Z spokesperson, Danielle Kurtz, outlines the never-ending cycle to generate “hype” that brands have found themselves in. From Black Friday discounts to the Barbie movie buzz, Gen Zers have become fatigued by never-ending grabs for their attention.

As Gen Z continues to grow in their spending power, brands are desperate to secure their longer term loyalty (and share of wallet). Check out the full article here to learn more about the 5 evergreen strategies Danielle outlined to more sustainably capture Gen Z consumers.

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