“Upwards generational impact” When you market in authentic and compelling ways to Gen Z, you are also leveraging their impact on Millennials and Gen X. Our President, Sarah Engel,…
Inside TikTok's pitch to get marketers selling on Shops, and why the biggest brands are wary of investing
Posted by | July 31, 2023
“TikTok Shop is the new Amazon!” - TikTok Just kidding… sort of! TikTok is pushing brands to sell through the app’s shopping feature, marketing themselves as a competitor to Amazon.…
4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
Posted by | February 6, 2023
Why is Amazon gaining traction in advertising? Media Mix Diversification. "When times are tight and advertisers want things that are more cost effective, people will go for Amazon.…
Ad prices are cheap for now, but they could soon shoot up by 75%. Here's how much ads cost on Google, Meta, Amazon, TikTok, and Snap.
Posted by | November 23, 2022
Digital ad prices have been increasing since 2020. Our Founder + CEO, Vic Drabicky, tells Lauren Johnson from Business Insider, "The prices have gotten to be so astronomically high…
The ad industry is prepping for a make-or-break holiday shopping season, with some advertisers cutting spend by up to 25% even before Black Friday
Posted by | November 22, 2022
"You know the saying, "Failing to plan is planning to fail?" Change that to "Failing to have multiple plans is planning to fail." Our president, Sarah Engel, was quoted in Business…
Meta stands to lose billions in revenue from Apple's privacy changes
Posted by | February 14, 2022
Meta stands to lose billions in revenue from Apple's privacy changes — our Founder and CEO Vic Drabicky states, "They've been eerily quiet. Every single one of our clients has asked us…