Digital ad prices have been increasing since 2020.

Our Founder + CEO, Vic Drabicky, tells Lauren Johnson from Business Insider, "The prices have gotten to be so astronomically high over the course of the last 18 months. Digital used to be this place where if you had extra dollars, you would just dump it into digital. That doesn't exist as much, so now advertisers are looking to diversify their spend."

Read the full article here. 
Next ProjectNext PostNext Project
Next ProjectNext Project Previous Post

Recent News

Beyond the red carpet: How beauty brands are leveraging the entertainment industry
Beyond the red carpet: How beauty brands are leveraging the entertainment industry
From Fenty Beauty at the Super Bowl to Pat McGrath Labs and Birdgerton, this is a deeply insightful article on how beauty brands are leveraging entertainment in new ways. Top beauty expert and…
In the post-Balenciaga controversy era, can clothing speak for itself?
In the post-Balenciaga controversy era, can clothing speak for itself?
“When fashion brands fall into a business model where a limited number of SKUs generate the majority of their revenue, they end up relying on spectacle to maintain their position in the market,…
4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
Why is Amazon gaining traction in advertising? Media Mix Diversification. "When times are tight and advertisers want things that are more cost effective, people will go for Amazon. Advertisers…