"You know the saying, "Failing to plan is planning to fail?" Change that to "Failing to have multiple plans is planning to fail."

Our president, Sarah Engel, was quoted in Business Insider about the necessity of contingency planning to reach goals through EOY. Across the industry, advertisers saw less uptake of early holiday promotions and are preparing to push hard for Black Friday and Cyber Week.

If this year has proven anything, it is that things will not play out the way you anticipate. It is vital to have multiple contingency plans in place to shift budgets, adjust promos and lean into the ways your customers want to shop.

Read the full article here. 
Next ProjectNext PostNext Project
Next ProjectNext Project Previous Post

Recent News

Beyond the red carpet: How beauty brands are leveraging the entertainment industry
Beyond the red carpet: How beauty brands are leveraging the entertainment industry
From Fenty Beauty at the Super Bowl to Pat McGrath Labs and Birdgerton, this is a deeply insightful article on how beauty brands are leveraging entertainment in new ways. Top beauty expert and…
In the post-Balenciaga controversy era, can clothing speak for itself?
In the post-Balenciaga controversy era, can clothing speak for itself?
“When fashion brands fall into a business model where a limited number of SKUs generate the majority of their revenue, they end up relying on spectacle to maintain their position in the market,…
4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
Why is Amazon gaining traction in advertising? Media Mix Diversification. "When times are tight and advertisers want things that are more cost effective, people will go for Amazon. Advertisers…