⭐Directly aligning investments to agreed company goals is essential.⭐

Not vaguely aligned.
Not if-you-squint-and-look-at-it-just-right.

Our President Sarah Engel connected with The Drum’s Sam Bradley to provide her guidance for how agency leaders can make a case for investing in their own company growth. The key to unlocking funds? A clear path to revenue increases or efficiency improvements, with the data to back it up.

To hear more advice from Sarah and other agency leaders on how to appeal to employers to invest in growth, check out the full article here.

Recent News

Execs from Macy’s, ThredUp, Google, DoorDash and More Cut Through the AI Hype
Is it even an industry conference if we don’t talk about AI? AI was front and center recently at Shoptalk, with attendees affirming - and debating - its impact on the retail industry. Retail…
Inside Mad Rabbit’s ambassador marketing strategy
Nobody knows Gen Z and Gen Alpha like… Gen Z and Gen Alpha. Our President Sarah Engel connected with Modern Retail’s Julia Waldow about how brand ambassador programs can be leveraged to create…
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
When you team up with one of America’s most iconic brands to deliver something truly extraordinary, you can't help but shout it from the rooftops! We are proud to share that we have been…