Too many brands are starving, while marketers are feeding the performance machine.

As senior marketers are sometimes held to unrealistic short term, performance marketing expectations, the long term growth of brands takes a back seat. This is simply not sustainable.

For long term growth, marketers must invest in their brands, connecting with their customers and building momentum in the market.

Our very own Tierney Wilson, SVP & GM of January Consulting, took to MediaPost to outline 4 ways that brands can stay top-of-mind with consumers' ever-evolving expectations:

1. Prioritize brand tactics within your budget.
2. Develop a data framework.
3. Prioritize customer values.
4. Test, learn, iterate, and RE-INVEST.

Give the full article a read here and let us know how you are balancing short term performance with building a sustainable brand.

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