“Digital agencies will disappear from the industry landscape.”
That is one of Forrester’s bold predictions for 2024 and, honestly, we firmly agree!
As our founder Vic Drabicky shared with Megan Graham in the The Wall Street Journal, “From the beginning, we set up a company designed to work as a business partner with clients, rather than as a vendor solely hired to deploy media campaigns. That meant providing a wider set of functions, including new market and business development, auditing marketing technology partners and evaluating talent.”
Here’s to 2024 being the year of true strategic leadership. Read the full article here.